ETS was looking for a local partner to help them run their digital marketing strategies. They wanted to create the first local website for the Mexican market. They also wanted to create social media accounts that could speak to the Mexican audience directly, instead of using their global channels. PPC campaign management was also a key service they were looking for, with a specific request for data-driven analysis. Since they were just starting with local marketing efforts, they needed support with material design and other elements outside of the digital marketing scheme.
Creating the right website for the Devolu group involved the following steps.
- Content management in 3 networks - 10 visual contents on Facebook and Instagram
- Influencer campaign management.
- Ads campaign management. Includes setup, review, and campaign optimization
- Configuration of monthly mailings, and selection of audiovisual content.
- Basic designs for sales, communication, and marketing materials