EduHub wanted to revolutionize the way that the Mexican market booked their ETS-TOEFL certifications. They wanted to create a brand identity that reflected their revolutionary spirit. They also wanted to have a responsive website where people could book their ETS-TOEFL certification more easily. Last but not least, they wanted to create a strong social media presence that implemented PPC, and other digital marketing strategies to consolidate their presence in the market.
Creating the brand's identity was a comprehensive process. The first step INCOM took was to conduct thorough research to gain insights into EduHub's target audience, competitive landscape, and market trends. Based on EduHub's mission and vision along with the research, a brand identity brief was developed. It outlines the key elements of the brand's identity, including the logo, color palette, typography, and imagery. The chosen concept was refined and finalized along with the company CEO to ensure consistency with their goals.
Customized & responsive website design with an integrated payment platform
5 Team Members | Payment Platform | 300+ Hours of Design
The Process
Creating the right website for the Devolu group involved the following steps.
Market Research
Moodboard Construction
UX Process
UI Process
Development
- Content management in 3 networks - 10 visual contents on LinkedIn, TikTok, and Instagram
- Ads campaign management. Includes setup, review, and campaign optimization
- Configuration of monthly mailings, and selection of audiovisual content.
- Basic designs for sales, communication, and marketing materials